80% of young people aren’t
moving enough.
THE INSIGHT
Movement is more fun and more consistent when it’s shared.
THE IDEA
Start a movement with a message.
We started with a teaser film cut entirely from Olympic archive footage.
Then we built a modular visual identity from the ground up.
We built a custom tool that let NOCs create QR codes and links that opened WhatsApp with a pre-filled message.
All the audience had to do was press send.
Olympians all over the world took part.
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